Superstition Harley-Davidson under new ownership

LOGO aj Superstition H_D

Superstition Harley-Davidson, 2910 W. Apache Trail in Apache Junction, has a new owner. John Morotti, owner of Mother Road Harley-Davidson, 2501 E. Beverly Ave, in Kingman, and London Bridge Harley-Davidson, 1425 N. McCulloch Blvd. in Lake Havasu City, officially took over the 11-year-old dealership on Monday, June 1, according to a press release.

Mr. Morotti purchased the dealership from its founders, Bev and Mark LeResche, who opened it in April 2004.

“After serving the biker community for 42 years, it’s time to retire,” Ms. LeResche said in the release. “Thanks to all our loyal customers, friends and family  who have patronized Superstition Harley-Davidson throughout the years. John and his team will be a good fit for the employees, customers and community.“

The new owner is no stranger to the Harley-Davidson lifestyle, according to the release. Mr. Morotti and his team are avid riders with 14 years at the helm. In addition, Mother Road Harley-Davidson has received 11 Harley-Davidson Motor Company Circle of Achievement awards.

The name will remain Superstition Harley-Davidson and the location will stay the same, according to the release.

“We look forward to carrying on the tradition of excellent customer service. Thank you to Bev LeResche for building a dealership and a legacy we will be proud to continue,” Mr. Morotti said in the release, “Our years of experience and passion for riding will only benefit Superstition Harley-Davidson and the loyal friends and family who have supported the dealership throughout the years. We invite you all to stop in to meet the new general manager, Justin Umbs.”

The store’s phone number is 480-346-0600.

The Apache Junction Independent is mailed each month to 35,000 homes.

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