Superstition Fire and Medical District officials have announced there will be a new look to the fire trucks serving the community in the near future. After several months of input from personnel and creative work by a graphic design artist, the SFMD, formerly the Apache Junction Fire District, has two new logos that will be seen on its equipment and uniforms within the next few months, according to a press release.
Fire trucks will sport the new ribbon logo, keeping a very simple motif for easy recognition, while uniforms and printed materials will have the new traditional logo incorporating the Maltese cross design.
“This is an exciting time for our organization,” SFMD Fire Chief Paul Bourgeois said in the release. “We now have a brand that represents our geographic area and identifies us clearly and definitively, which is part of our effort to become the premiere fire district in the state.”
The artwork was designed with input from firefighters and staff and brought together by of one of their own. Firefighter and Technical Rescue Technician Nat Erickson used his skills as a graphic design artist to develop all the ideas into these very defining new brands.
On his days off from the fire district, Firefighter Erickson runs his business — First Alarm Graphics, LLC, — from home.
“In designing the new logo for the district, I wanted to incorporate the familiar landmark of our area that has been part of our logo as the AJFD — the Superstition Mountains,” Firefighter Erickson said in the release. “As our namesake, I thought it was important to keep this in the design. It was also my intention to make a bold logo that would really stand out and give us a fresh, new look. The fonts chosen for the design are more modern and dynamic as we move the organization into the future. The star of life was important to include to denote our ever-growing involvement in more complex aspects of para-medicine and health care. In keeping with the primary shape of the Maltese cross and the classic fire service gold leafing, we carry on our rich history of fire service tradition. The red and orange sun rays in the background represent those on our Arizona state flag.”
To better identify with the larger regional area it serves and to identify the important medical services they provide on a daily basis, the AJFD fire board voted in October to make the name change from Apache Junction Fire District to the Superstition Fire and Medical District.
“We represent a larger regional system that only has the potential to grow as new communities expand and need fire and EMS services, and we want our name to reflect the entire region and also represent the valuable EMS services we provide to all of our citizens,” said Chief Bourgeois.
SFMD staff is working with the fire board to prioritize the implementation process of the name change and rebranding effort, which is planned to occur over the next three fiscal cycles to defray the associated costs.
“We are the first fire district in Arizona, and among the first in the nation to add ‘medical’ to our name,” said Chief Bourgeois. “All these changes tie together to form a new 21st century fire and medical service organization. This is a very energizing time for us, and we are making history.”
Assistant Chief Mike Farber, a 28-year-veteran of the organization, said the change will be a pivotal part of its history.
“We have many employees that have been here a long time, and while it might be a bit melancholy to see a logo and name we have all grown up with in the organization change, it won’t be the first logo change we’ve seen, and we all realize that this will be a good thing going forward.”
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